Coca-Cola cans are seen at a store in Krakow, Poland on January 30, 2023. (Photo by Jakub ... [+]
Coca-Cola products have replaced Pepsi products at Rocket Mortgage FieldHouse.
, Coca-Cola
PepsiCo
“This partnership with ABARTA Coca-Cola Beverages represents an intersection of basketball and cultural passion points through the exciting programming and community initiatives we have planned together,” said Shelly Cayette, Executive Vice President and Chief Commercial Officer for the Cleveland Cavaliers. “We share a philosophy of providing unique and elevated experiences for our community, which makes this a perfect match for our collective team and fans.”
“We are thrilled to partner with the Cleveland Cavaliers and Rocket Mortgage FieldHouse,” said Jim Dinderman, President of ABARTA Coca-Cola Beverages. “Our beverages are designed to energize and inspire, and we are excited to bring them to the fans who love sports and entertainment in Cleveland.”
According to the announcement, the deal is a “multiyear partnership” and includes “in-venue branding and in-game activations, retail promotions, fan giveaways, a shared commitment to sustainability and several impactful community initiatives.” Sprite, the release states, will “serve as a centerpiece brand of the partnership” and collaborate with the Cavs to “showcase emerging talent at the intersection of the arts, music, fashion and basketball.”
The deal with the Cavaliers is part of Coca-Cola’ largest sports portfolio that includes the Olympic Games, the Paralympic Games, NASCAR and various levels of soccer. Coca-Cola now .